Radio Adverts + Persuasive Writing

After our posters, it was time to take it to the next step: Radio!

Radio presented a new challenge for us though. How were we to communicate our ideas and persuade people to buy something they couldn't see?

We had to draft up a plan first. This took us a few goes to get it right. Sometimes we forgot that people can't see whats happening in our adverts, so if we don't tell them, they won't know. Other times, we thought our advert would be really long but when we timed ourselves, it ended up being far too short.

We're in the process of recording them now. Some of the are embedded (or will be over the next few days) on our blog. If you can't see yours on the blog then head along to audioboom, login with Room 12's details and find yours.